{"id":203943,"date":"2026-10-22T10:00:00","date_gmt":"2026-10-22T13:00:00","guid":{"rendered":"https:\/\/www.hoymercedes.com.ar\/principal\/?p=203943"},"modified":"2026-10-18T22:01:14","modified_gmt":"2026-10-19T01:01:14","slug":"las-ventas-por-el-dia-de-la-madre-cayeron-14-interanual","status":"publish","type":"post","link":"https:\/\/www.hoymercedes.com.ar\/principal\/2026\/10\/22\/las-ventas-por-el-dia-de-la-madre-cayeron-14-interanual\/","title":{"rendered":"Las ventas por el D\u00eda de la Madre cayeron 1,4% interanual"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-attachment-id=\"203944\" data-permalink=\"https:\/\/www.hoymercedes.com.ar\/principal\/2026\/10\/22\/las-ventas-por-el-dia-de-la-madre-cayeron-14-interanual\/image-1315\/#main\" data-orig-file=\"https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86.png\" data-orig-size=\"1140,640\" data-comments-opened=\"0\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86-1024x575.png\" src=\"https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86-1024x575.png\" alt=\"\" class=\"wp-image-203944\" srcset=\"https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86-1024x575.png 1024w, https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86-150x84.png 150w, https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86-630x354.png 630w, https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventas de los comercios minoristas pymes durante el D\u00eda de la Madre bajaron <strong>1,4% a precios constantes<\/strong> respecto del a\u00f1o pasado. El resultado marc\u00f3 la quinta ca\u00edda interanual consecutiva para esta fecha. El ticket promedio fue de <strong>$63.197<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El relevamiento reflej\u00f3 compras cautelosas, con preferencia por art\u00edculos de menor valor. Las promociones, los descuentos y la financiaci\u00f3n en cuotas ayudaron a sostener las operaciones, aunque no modificaron la tendencia de consumo limitado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desempe\u00f1o dispar por rubro<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuatro de los seis sectores relevados registraron ca\u00eddas: electrodom\u00e9sticos, hogar y audio y video retrocedi\u00f3 <strong>3,6%<\/strong>; cosm\u00e9tica y perfumer\u00eda, <strong>3,2%<\/strong>; celulares y accesorios, <strong>3,2%<\/strong>; y calzado y marroquiner\u00eda, <strong>2,2%<\/strong>. En cambio, librer\u00eda creci\u00f3 <strong>3,4%<\/strong> e indumentaria tuvo una variaci\u00f3n positiva de <strong>0,1%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Librer\u00eda present\u00f3 el ticket promedio m\u00e1s bajo, de <strong>$37.638<\/strong>, mientras que cosm\u00e9tica y perfumer\u00eda registr\u00f3 el m\u00e1s alto, con <strong>$88.000<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para el 39,9% de los comercios consultados, la fecha tuvo un impacto moderado en las ventas mensuales; el 31,7% dijo que sum\u00f3, pero no cambi\u00f3 el panorama. Solo el 9% la consider\u00f3 clave para impulsar la actividad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las ventas de los comercios minoristas pymes durante el D\u00eda de la Madre bajaron 1,4% a precios constantes respecto del &#8230; <a title=\"Las ventas por el D\u00eda de la Madre cayeron 1,4% interanual\" class=\"read-more\" href=\"https:\/\/www.hoymercedes.com.ar\/principal\/2026\/10\/22\/las-ventas-por-el-dia-de-la-madre-cayeron-14-interanual\/\" aria-label=\"Leer m\u00e1s sobre Las ventas por el D\u00eda de la Madre cayeron 1,4% interanual\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":203944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[8],"tags":[],"class_list":["post-203943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"jetpack_publicize_connections":[],"wps_subtitle":"","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-content\/uploads\/2026\/10\/image-86.png","_links":{"self":[{"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/posts\/203943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/comments?post=203943"}],"version-history":[{"count":1,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/posts\/203943\/revisions"}],"predecessor-version":[{"id":203945,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/posts\/203943\/revisions\/203945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/media\/203944"}],"wp:attachment":[{"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/media?parent=203943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/categories?post=203943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoymercedes.com.ar\/principal\/wp-json\/wp\/v2\/tags?post=203943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}